HOME STAGING IS LESS EXPENSIVE AND MORE EFFECTIVE THAN THE FIRST PRICE REDUCTION

At Winsome Home, we believe staging is more than arranging furniture—it is the art of creating connection. An empty property can feel cold, uninspiring, and difficult for buyers to imagine as their own. Through intentional design choices, we transform that emptiness into warmth, flow, and possibility. Buyers are no longer faced with blank walls and hollow rooms, but with a vision of life that feels tangible and inviting.

Unlike decorating, which reflects personal style, staging is about removing layers of individuality and presenting a home in its best light for the broadest appeal. It is a strategic marketing tool—one that highlights architectural details, improves functionality, and allows potential buyers to see not just a property, but the lifestyle it represents.

Every home we stage begins with respect for its character. Whether a historic Duluth treasure with ornate woodwork, a sleek lakefront retreat with expansive views, or an investment property in need of fresh perspective, our approach balances artistry, design expertise, and a deep understanding of buyer psychology. Through thoughtful furnishings, art, and accessories, we curate interiors that feel effortless yet intentional—spaces that spark emotional connection and linger in memory.

The impact is undeniable. National statistics consistently show that staged homes sell faster and at higher prices than unstaged properties. Our own results echo this: in 2024, Winsome-staged homes in Duluth sold in just six days on average, compared to twenty-one for the region. They achieved an average of 105.83% of list price, outperforming the market by more than five points. These outcomes are not accidents—they are the measurable results of intentional design.

We partner with realtors, investors, and homeowners to transform listings into showcases, elevating the home’s value while making the selling process smoother and more rewarding. Our mission is simple: to create inspired spaces through thoughtful staging that resonate with buyers and maximize return on investment.